 why?
Probably the most obvious reason is that the internet offers the largest captive audience for your products and services. But an equally important aspect is that it is interactive - which means not only can you reach out to millions of potential customers at once, you have the opportunity to interact with all your site visitors in one way or another!
It is this "interaction" that will fuel your ebusiness.
The plan then is to attract as many visitors as you can to your site and provide all of them with the necessary tools to interact with you, your products and your services. To do that, you need to manage your content well, market it effectively and offer the right motivation and incentives.
... here's a working solution we subscribe to:
manage - market - motivate
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Content needs a mother. It has to be fed, cared for and kept alive. Are you equipped to manage your website's content? What can you do? How can web design help? These and other pertinent questions are answered in our "content management" section.
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Reaching out to potential users or customers is probably the single most important objective of getting online. The scope is infinite and with it comes a myriad options. What kind of e-marketing should you do for your type of business? What is the cost? Click here for answers!
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By that we mean that your site should give visitors a reason to come back and better still, refer or recommend your product or service to others! Whether it's incentives as in special offers, invaluable content, breaking news or simply product support, you need to offer the right tools to enable and empower users to interact with you and your business online.
Interactive tools are your contact forms, email links, "refer-a-friend" scripts, livechat functionality, news subscription, guestbooks, social bookmarking, forums and blogs. It all depends on what your objectives are and the overall thrust of your ebusiness campaign. Work this optimally into your design interface in tandem with your incentives and you begin to have a website that customers make it a habit to visit.
There is no one-solution-fits-all formula but there are guidelines that can help you shape your web presence to work for you. Do browse our site by clicking on tabs and links for a collage of information on how to make the best of your online endeavours. You may also do a keyword search in our turtleBlog for related topics. |
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