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 about | blog on | content management | online marketing | advertising |
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 Advertising pays. On the net, advertising has evolved from spot rates to pay-per-click (PPC), cost-per-click (CPC), costs-per-1000impressions (CPM) and other hybrid formats, all based on results or conversion probabilities. The logic is you pay for what you get and on balance, that's as fair as you can put it. The spanner in the works is competition - a demand-supply scenario. When more than one advertiser competes for the same spot (usually the guaranteed high traffic ones), then the obvious market solution is to allow for bids possibly making cost an issue. Some will opt out on the basis that the ends may not justify the means or simply because there are other options at that price. The "small business" needs to think niche and go for smart traffic. So instead of competing with Coca Cola for a Super Bowl advertising spot, go for a site that has updates on events leading to the Super Bowl and whose viewers include your target customers. You may not get the PPC or CPC deal, but you probably can agree on a trial run or some other mutually acceptable terms. Likewise, one of our aims with this site is to provide your online business with strategic advertising channels to take advantage of our visitor reach as we continue to cultivate targetted traffic through innovative campaigns so you don't have to. And if our visitor demographics meet those of your prospective traffic, it may be worth your while to consider advertising with us too!
We have 3 main channels at present:
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