... and then there were words
Less is more should work for a good copy. Web content needs to be specific - to the point and within a delimited scope which include who your target audience is, what you are selling and whether the text is search engine friendly. That's the content part, you then have to consider where it should appear in your site and how visitors can navigate to it - this has to do with layout and design of your site, part of the ibranding process.
Copywriting for the net is an acquired skill. There are specialists for the job - you can search Google and check the rates - the cost varies with subject-matter, depends on how much research is required.
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 You can also take a look at competitor sites that do well in searches and get an idea of how the text flows. Do some research and you can write your own to start with - just remember who your target audience is and write it from an ibranding perspective.
It's no secret that the single most important page is your home or index page. That's where search engines first pick up your page Title, site Description and Keywords. So if nothing else, work on your homepage - if you need collaboration, please use the shopTag above.
You are almost there. iBranding demands the whole nine yards - the right user interface to showcase your web content in the best possible structure - one that will appeal to your target visitors. Click here to find out if your website is due for a makeover |
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