 In the beginning ...

Did you know that it all started with the so-called WEB 2.0 phenomenon? It didn't take long before the idea sprouted webwide with clone sites, new sites all premised on content generation and participation of user-members in virtual communities.
These slide presentations from SlideShare will give you an idea of how you can embrace social media to work for you:
Introduction to WEB 2.0, the User role. [ view ]
The Future Of Social Networks [ view ]
Social Networking for the Business [ view ]
... and realworld examples:
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Big Brands & Facebook: Demographics, Case Studies & Best Practices [ view ]
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