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Any medium that is fertile ground for these apparently conflicting desires should prosper and generate repeat interest. Factor in a free-for-all survival of the fittest challenge in a dynamic user matrix keeps the medium vigorously alive!

Users become members with a sense of belonging to the social media network site they choose to reside in. With the right tools at their disposal, members feel empowered to champion their own ideas within a competitive framework and be heard. This makes for a lot of buzz, fervent activity that can translate to marketing mileage.

It's no surprise that social media is the rave now and more and more companies are betting their advertising dollars on such networks. Whether you use it as a social bookmarking tool or as an ibranding medium, get interactive and ride the crest of this phenomenon as it unfolds!

]]> http://www.eastwest-media.net/turtleBlog/index.php?entry=entry080403-045851 65 million unique visitors in February 2008?? And the top 25 social media networks 155 million unique visitors in all? And that does not include Flickr and YouTube which is another 60 million viewers. That's just one month.

Now here's a trend that calls for a "heads first" plunge! It's a 2-for-1 strategy. Take time off your SEO musings and start talking latte with your fellow commutes. This social journey offers you a chance to embed your site relevance within communities of like-minded folks who may be inspired to bookmark and share it with others - the viral effect is to say the least, fulfilling. The by-product of which is more "value" links and with that, a better ranking.

Hint: But remember, content is still king! So make sure your site is geared for the uptake before you act!]]> http://www.eastwest-media.net/turtleBlog/index.php?entry=entry080403-035027
But before you dive in, read this article from Google's Webmaster Central Blog. The mood (or controversy) is shifting, so keep tabs on the latest swings before committing that plunge. It might cost your site performance more than what you paid for 'em links!

Hint: when it comes to net trends, coming in second is not always a bad thing ;)]]> http://www.eastwest-media.net/turtleBlog/index.php?entry=entry080331-131010
More on the property part next time. Here's something you don't know: Google treats subdomains as separate sites! This is a subdomain - winewhirl.eshopwebs.com - you may wish to create subdomains for each aspect of your online business but do bear in mind that each subdomain must have its own rich content ;) to weigh in with Google!

So next time you register a domain, think of how it reads with subs added :)]]>